How to Search High Rated Reviewed Stores on Etsy

How Great Customer Service Can Improve Your Search Ranking

Great reviews and an Nearly section may improve your shop's search ranking while intellectual property issues and cases can hurt it.

By Etsy Staff nineteen Sep, 2018

We want shoppers to have a swell experience when they make a purchase on Etsy. One way we do this: our search algorithm looks at a shop's client service history and whether it'due south in practiced standing according to Etsy's policies when determining search placement. We look at a variety of factors and calculate a score, which nosotros call your customer and market place experience score. Getting bang-up reviews and calculation an Nearly section can improve your shop's score and your search ranking, while past intellectual property issues tin can injure information technology.

Here'due south a full rundown of factors that go into the score and what you tin practice to boost your score and your search ranking. Keep in mind, your customer and market place feel score is just ane factor that goes into search ranking. Read How Etsy Search Works for more data nigh the other factors that go into search.

What you can exercise to increment your score

Go keen reviews on Etsy

Nifty reviews are a sign that by customers were happy with the item they ordered and your client service. Shoppers see your average star rating, which is the average of all the reviews yous've received in the last 12 months, on your shop home and on your listings in search results.

A loftier average rating will inspire buyers to feel confident and improve your shop's credibility. It may too have a positive impact on your search placement. Encourage positive reviews past:

• responding quickly to convos and reaching out to the buyer if there's an issue with their gild.
• representing your items accurately in both your photos and your description so your customers aren't disappointed when they receive their packages.
• exceeding your customers expectations with nice touches like a mitt-written give thanks yous notation.
• dispatching orders on time and making sure the processing times you give are accurate.

If y'all do receive a negative review, don't panic! Reviews are just one part of your customer and market experience score, which is just i factor in search ranking. The occasional bad review volition have a tiny result on your ranking. Take a deep breath and a fiddling fourth dimension to clear your head. Reach out to the customer to see if there'due south annihilation you can do to address the event in their review. If yous're able to resolve the result, they may edit their review.

You can reply publicly to reviews of three or fewer stars. This is an opportunity to showcase your professionalism to future potential customers. Address the specific concern and any changes you made equally a result. Focus on your product and service, not the reviewer and go on your response short and to the point. The reviewer won't be able to edit their review later you've left a response.

For more tips, check out our v Ways to Become Great Reviews article from the Seller Handbook.

Complete your About section

Give shoppers the within scoop by adding an About section. The store story space is your run a risk to describe what makes your shop unique. Including a video or a few photos of your workspace or procedure tin help people experience confident that they're buying from a business organisation they can trust. Adding shop members also lets them know they're buying from existent people.

Having an About department in your shop has a positive impact on your client and market experience score. If you've got author's block, consider including:

• your shop'south origin story — how you lot got started and why.
• details about your unique materials or processes.
• insight into the inspiration backside your products.

For tips on writing an engaging About section read How to Craft a Killer About Section in the Seller Handbook.

Add or edit your Nigh department

Add together shop policies

Having complete shop policies is some other way to build trust with buyers and increase your visibility in Etsy search. Having complete store policies has a positive issue on your search placement and using Etsy's shop policies template tin give you an additional boost.

Etsy'southward shop policies template makes it piece of cake to requite potential customers the info they demand to experience confident purchasing from yous. But choose the options that work for yous (and add any additional context past writing your own FAQs). If you lot opened your store afterwards March 2016, your shop automatically uses the policies template. If you opened your store earlier that appointment, you can switch to templated shop policies at whatever time.

Add or update your shop policies

Things that tin can hurt your score

Contempo cases opened by buyers

Cases opened against your store in the by four months can hurt your shop's visibility in relevant searches. Existence honest and transparent with your customers and providing a keen experience can help you avoid having cases opened against your shop. In add-on to filling out your Near section and shop policies, keep the following in mind:

• Represent processing times to your customers accurately. Exist sure to mark orders as dispatched and then they know when to expect their items. Keep proof of acceleration, such equally a tracking number or a commitment service receipt, for all your orders in the result that someone opens a not-delivery case against your store.
• Make certain your photos accurately represent what you are selling. And if there is a detail or flaw that's not visible in your images, be sure to make note of that in your descriptions (i.east. "pocket-sized scratch on the correct side" or "colour is actually a slightly brighter green").
• If a case is filed against your shop, communicate with the customer and Etsy staff to swiftly resolve the situation. Read Just In Example: Resolving Disputes Through Communication for more tips on what to practice if a shopper opens a case against your shop.

Intellectual property infringement problems

If we receive a notice of intellectual property infringement and need to remove listings from your shop as outlined in our Intellectual Property Policy, your search ranking may exist negatively impacted. There are a few steps you can consider, including:

• Create your own original content and don't presume that you tin can use any images or text you lot detect on the internet. Chances are that content belongs to someone else. Creating your own original content showcases your creativity and sets you apart from other sellers.
• Make advisable use of titles, tags, images, and descriptions. You may have listings removed if an intellectual property owner contacts Etsy. Adding "inspired past" or "____-like" to the phrases may non foreclose you from receiving a notice of infringement.
• If you believe the infringement find involved a mistake, you may consider contacting the complaining party or, for copyright notices, filing a counter detect. Read more well-nigh withdrawals of notices and copyright counter notices.

For more information, read Intellectual Property Infringement: Essential Facts in the Seller Handbook.

Etsy search takes all of the higher up factors into account when computing your customer and market place experience score, simply they're not all weighted equally. A few bad reviews or an IP infringement result won't permanently affect your search ranking. Your score is just 1 slice of the search ranking puzzle. Read How Etsy Search Works for more insight into the other factors that go into search ranking.

What did you think of this article? Share your feedback.

Continue reading > Checklist: Optimising Your Shop for Etsy Search

Go back > The Ultimate Guide to Etsy Search

Note: Etsy search is always changing and every shop is different. These are some of the electric current best practices we recommend and we'll regularly update this content to continue you lot informed*.

*Equally of September 2018

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Source: https://www.etsy.com/ca/seller-handbook/article/how-great-customer-service-can-improve/375461267511

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